The new strategy is not as likely to be adopted by other streaming services, experts say.
Optimizing for these kinds of micro-conversions might undermine the long term relations they are aiming for."
A New Normal?
Netflix
While Netflix is making headlines now, it was hardly the first streaming platform to make this announcement.
As is often the case,Disney did it first.
Executives at Netflix are hoping theyve reached a similar level of cultural relevance.
“Its a trial run, thats literally what it says its for.
he said in an in-person interview.
Netflix crossed the 200 mark due in large part to the coronavirus pandemic.
Netflix has become synonymous with streaming television and movies.
The companys shift toward phasing out a free trial program is not for every platform.
Ambitious mobile-focused streaming service Quibi learned this lesson the hard way.
