Overall market share also isn’t the only important measure of success.
Apple, in particular, is interested in the high-end, high-profit, high-priced smartphone market.
That meansmost other smartphone makers actually lost moneyon every phone they sold!

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As a result, the numbers are approximate.
That’s becauseApple has stopped providing public sales figures for the iPhone, as of Nov. 2018.
In other ways, though, this is a huge change.
We’ll see if Apple ever starts reporting iPhone sales figures again.
If it does, we’ll be sure to update this article.
Cumulative Worldwide iPhone Sales, All Time
Has Apple Reached Peak iPhone?
Despite the iPhone’s terrific success over the last decade, its growth seems to be slowing.
First, it released theiPhone SE, with its 4-inch screen, to expand the iPhone’s market share.
The SE, with its smaller screen and lower price, was designed to do that.
Want to learn more about the sales histories of other major Apple products?
Check outThis is the Number of iPods Sold All-TimeandWhat Are iPad Sales All Time?