Apple’s fiscal year starts in October, so Q1 sales account for the holiday season.

Are iPad Sales Declining?

In a word: Yes.

Steve Jobs holding up the original iPad in 2010

Matt Buchanan / Flickr / Wikimedia Commons

But this is to be expected.

The upgrade cycle is what drives the industry.

Through 2018, Apple reported an average of 10 million units sold per quarter.

Matt Buchanan / Flickr / Wikimedia Commons