Li is the co-founder and CEO ofDatassential, creator of an insights platform for food and beverage companies.

Datassential hit the market in 2001 when the world wasn’t as technologically sophisticated.

“We’ve been able to help companies make smarter decisions around innovation and trends as a result.”

A black and white portrait of Jack Li.

Jack Li.Datassentials

One of his favorite aspects of his upbringing was trying new and different food dishes.

“Discovering new foods was always real fun growing up,” he said.

That’s one of the things that led to us starting Datassential."

Views from Datassential’s 2019 Foodscape conference.

Views from Datassential’s 2019 Foodscape conference.Datassentials

Datassentials is Li’s first entrepreneurial venture, but he launched it alongside a team of seasoned startup leaders.

“We’ve been fortunate that our company has been successful.”

Li and his business partners self-funded Datassential to get it off the ground.

He declined to share further financial details, but the private company remains bootstrapped today.