Butsurpriseit will make little difference, and could even make it easier for advertisers to identify you.
Third-party cookies are how Amazon places ads for items you were viewing onto non-Amazon sites.
This same trick can be used to track you across the web and gather information on your browsing habits.
Christina Branco / Unsplash
Google will stop doing this, but that doesnt mean you cant be tracked.
It just means the process will work differently, andat firstbe harder to block.
“Fewer unique identifiers are needed to achieve the same if the set of options is substantially smaller.”
Matthew Henry / Unsplash
Advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising.
Googles cookie replacement is called FLoC, orFederated Learning of Cohorts.
FLoC bundles you together with other users who share similar browsing habits.
Advertisers can then use this bundled data to serve relevant ads.
That sounds fine, right?
Youre never personally tracked, and advertisers still get to serve relevant ads.
ApplesSafari internet tool limits much of this dataalready, but not all.
Other browsers may give more away.
By combining FLoC bundles and individual fingerprints, a trackercan quickly home in on an individual.
Even if you accept that the web has to be ad-supported, ads can operate just fine without tracking.
Podcasting has worked without tracking of any kind.
Its ad model uses download numbers.
And before the internet, the entire world of ads operated without tracking.
Cut them all off.
