This camera’s pretty rad
Key Takeaways
Thought the megapixel race was over?
Well, a new camera from Fujifilm packs 100MP, and its pre-orders havealready outsold all three preceding modelscombined.
Still, even these high-end, high-cost cameras have their downsides.
Fujifilm
Its cool if you have still subjects, tech journalist andcamera reviewer Andrea NeporitoldLifewirevia direct message.
Even with 50MP, its impossible to avoid a little micro-blur when shooting without a tripod.
What Does This Mean for You?
Fujifilm
Even if youre not a specialist photographer, this is great news.
Keeping separate ranges of cameras for different purposes lets each range be itself.
How Much?
The first hint that you wont be buying Fujifilms GFX100S is its price: $5,999.
And this is considered a bargain.
The model its replacing was bigger, heavier, and $10,000.
Thats without a lens (sample lens price: $2,299).
And thats because theyre meant for specialized pro use.
But this has always been the way.
These bigger negatives offered better-quality images, for a price.
The tradeoff was a bigger camera and heavier lenses, and the actual cost.
Back in 1990, a Hasselblad with a lens and film holderwould cost you $1,995.
Thats around $4,100 in todays dollars.
Bigger Can Sometimes Be Better
Some photos just need more resolution.
Even with 50MP its impossible to avoid a little micro-blur when shooting without a tripod.
The GFX100S sensor measures 43.8 32.9 mm.
Megapixel Marketing
Camera makers used to outdo themselves with ever higher pixel counts, year after year.
At the dawn of the digital camera age, this was justified.
Then manufacturers started to emphasize low-light performance, and pixels got as small as was practical.
Nikons current flagship DSLRthe D6has only 20.8 megapixels, and Fujifilms X series cameras have around 26MP.
Fujifilms X-Series lineup is a great example of this.
The latest models all share the exact same sensor.
The differences are mostly ergonomic and stylistic.
You pick based on the features you need, not the quality of the photographs.
