Ericka Bozeman
“I started the true crime thing for a couple of reasons.
Shes enjoyed immediate success on her fast-growing Twitch brand, due to her ingenuity and marketing finesse.
She has since shed that image and created a brand new, dedicated community of supporters.
Ericka Bozeman
Key quote or motto to live by: “Your work should involve service.”
She was a lonesome kid glued to her computer; an original digital native.
Her escape into digital silos served as not only a safe space, but also a coping mechanism.
Ericka Bozeman
Molding to online communities during adolescence was critical to who she would become.
True Crime Story
Her innovative spirit would lead her to see a hole in the market.
As streaming was growing in popularity, so was the true-crime genre.
Yet, there were no prominent true-crime streamers.
As a marketing maven does when she notices an untapped market, Bozeman seized it.
In September 2020, she did a full month of true crime, and her viewership exploded.
Her series was a hit.
That includes paying licensing fees for the videos she reacts to on her channel.
She inspired an entire genre of new streamers trying to capture lightning in a bottle twice.
She wants a true crime empire; a 360-degree business venture cornering every part of the market.
“Put me on Discovery ID, lets go.”
Through all the success, she said she never forgot where she came from and what got her here.
She wants to pay it forward, and her new-found spirituality has helped guide her.
“For me, my service is entertaining people.
Its making people happy,” she said.
“Thats what Im here to do as a content creator.
Im here to serve you, not myself.”
