This effort includes adding ‘sideloading’ or installing apps from sources other than the official Apple App Store.
Evidently, Sideloading Is Not So Dangerous
Until now, Apple has painted sideloading as dangerous.
There will almost certainly not be icons for alternative app stores on your iPhone’s Home screen.

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The team rejects apps for supposed infractions when plenty of other apps do the same thing.
All while dodgy games aimed at children with predatory in-app purchase systems pop up daily.
This has a chilling effect on the kind of apps developers are prepared to make.

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