The prices are competitive, starting at $409.99, and could drop lower with promotions.
“Just like they did with their Fire tablets.”
All-in-Ones
The Omni TVs are designed to work in sync with other Amazon devices.

Amazon
“An Amazon TV could beat competitors because all the interactions will be done via Amazons software.”
All TVs will be available in October from Amazon and Best Buy.
Amazon also is touting the new Alexa features that work with its TVs.

Maskot / Getty Images
For example, you could now say, “Alexa, what should I watch?”
and the smart assistant will give you personalized TV show and movie recommendations from streaming apps.
It makes consuming content easier for the consumer.
Streamers Delight?
The move into TV hardware strengthens Amazons position in streaming video, observers say.
“It makes consuming content easier for the consumer.”
Bloomberg has reported that Apple is developing a new Apple TV machine with a built-in camera and speaker.
“They are no doubt threatened,” he added.