There are already a lot of gaming controllers out there.
“It dawned on me, that there was this dependency on somebody having a controller.
But Penello says that wasn’t enough reason to go and create a controller.

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“So, we started brainstorming… Could that work?
How would it work?
And just like a light bulb, it hit.

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First, this is going to be faster.
And at that point, it doesn’t matter.
Next, Penello says he worked with the prototyping team in the lab.

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“We could tell right away that it was faster.
It felt more responsive,” he explained.
What you play is a refinement, and that’s where you really build in excellence.
Building on Old Foundations
Penello says the team continued working from that old Fire TV design.
“There wasn’t time to start with a clean slate,” he explained.
How the thumbsticks feel.
But Penello says that didn’t stop the team from putting everything into the controller.
Instead, that limitation became one of the controller’s biggest strengths.
But there was a refinement process to make that better.”
What was simply a suitable game controller before, now had the opportunity to become a great game controller.
And, it’s something that Penello says they will improve on even more in the future.