iHeart Mediaannounced recently that its investing in binaural audio, also known as 3D audio.
The technology is intended to make listeners feel like they are in the same room as a recording.
The advance of 3D audio could herald a revolution in podcasts, experts say.
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Making Sound More Realistic
Binaural audio creates a sense of movement and location.
With in-person entertainment on hold during the coronavirus pandemic, podcasting is booming.
The company said it plans to produce around a dozen 3D audio podcasts this year.
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It also plans to host live binaural radio events across its web connection of stations.
iHeartMedia has built three studios in which it can record 3D audio,The Verge reports.
Its a more natural sound, for one thing.
“We hear things in 360, and its how we perceive the world,” he added.
Podcasting has undoubtedly stepped in as one of this years most relied upon forms of entertainment.
“It’s important to us that we can hear things and localize them all around us.
Now, part of that evolved from a survival standpoint.
There are various TVs and speaker systems that support 3D audio.
Amazon and Sony use 3D audio with some of their products.
Gamers also can take advantage of 3D audio with the PlayStation 5.
Sonymakes earphonesfor the PS5 that are specifically geared for 3D sound.
But regular headphones or earbuds also will allow you to hear 3D audio, Merchant said.
Headphones marketed for 3D sound are “a total gimmick,” he said.
“I think they are on to something,” he added.
“It’s the perfect medium.
