What do you do?

That happenedback in Februaryof this year.

“For several reasons, this is an extremely lousy deal for the web.

Book, chained up, and behind prison bars.

In this image, the books are Reddit, the chains are a robots.txt file, and the bars are Google.Khashayar Kouchpeydeh / Unsplash

First, it would be an unnatural monopoly over the huge pool of user-generated content.

It holds very useful and helpful discussions, insights, and facts.

All search engines had an equal chance because they had equal access to the web.

Rusty silo against a blue sky, old truck in the foreground

Who doesn’t like an on-the-nose metaphor?.Sierra Bell / Unsplash

Imagine a future where various platforms and sites can only be searched from different search engines.

If you use DuckDuckGo, you will never hear about Reddit.

Perhaps if you want to search the NYT, you’ll have to do it from Bing.

This fragmentation is clearly bad for users and, ultimately, for publishers.

Sierra Bell / Unsplash

Only that’s unlikely to happen.

There’s one big but here though.

Like everything with AI right now, it’s a mess, and only time will reveal the answers.

UnlessAI data centers set the world on firefirst, that is.