But is it only about looks?

Every computer platform has its user interface conventions.

This includes how it looks, how it works, and what users can expect.

Apple’s iOS design template hero image

Apple

For example, the Mac uses the +V shortcut to paste, whereas Windows uses Control+V.

Third-party apps that dont follow these conventions feel off, and dont fit in.

But Googles change of heart may be about more than just looking and feeling at home.

Google design template examples

Google

For an app to fit in, it has to adopt the established conventions.

But Google doesnt care about any of that.

The likely reason Google is shifting its approach is because it’s hard work.

Google app button design

Google

Nobody has to design a button or a window toolbar.

And using these built-in languages has other advantages.

“Does a switch really need to be built custom in alignment with a generic design system?

Or might it be sufficient to simply use the system solution and move on?”

wrote Jeff Verkoeyen, Googles chief design engineer for Apple products,in a Twitter thread.

The answer, now, seems to be “Let’s just move on.”