Pretending to care is easy!
Key Takeaways
Facebooksnew image-copyright toolswill stop people from stealing photographs or using other peoples pictures without permission.
This wont stop anybody from stealingyourInstagram photos, unless youre famous enough.
An update has added images rights to Facebooks rights-management tool, joining music and video rights.
To begin with, image rights tools will only be available to select people and organizations.
And yes, this all applies to Instagram as well.
How the Facebook Image Copyright Tool Works
Say you upload a video to Facebook.
TheRights Manageranalyzes it, and if it contains music, thatmusic may be mutedfrom the video.
The new image tool works in the same way.
you’ve got the option to also specify usage rights for those images.
For instance, you could grant permission for use in developing countries, but not anywhere else.
Facebook will verify that the metadata matches your uploaded images, then watch out for them across its site.
Then, when anyone uploads a picture that matches your list, the tool applies your tweaks.
you might also see an overview of all matching images.
In case of a copyright claim, Facebook will favor whoever uploaded the files first.
And this brings us to the limitations.
Limits
Right now, these new features are open only to certain partners,according toThe Verge.
That makes sense from a logistical point-of-view.
But this limit also reveals Facebooks true motive.
As a platform, Facebook surely doesnt care about copyright.
More sharing means more engagement after all.
And by trouble, I mean future legislation forcing Facebook to police everybodys rights.
As such, the tools are useless for you and me.
How Will Facebooks Image Copyright Restrictions Affect You?
So, will us mortals ever get access to these tools?
I asked Jonathan Bailey if he thought the regular user would ever benefit from these protections.
Probably not, he said.
Its not that the individual doesnt need protection.
Were not valued customers.
Were a resource to be channeled and exploited.
