The labels for 150 kW and 350 kW will be larger and will have their own fun names.
But this is also a call for automakers to do the same.
Where’s My Charge Rate?
Electrify America
This can lead to confusion when they get to the stations.
Should they pull up to the 350 kW, 150 kW, or 50 kW station?
Drivers are not entirely sure.
Electrify America
The problem is that vehicles that can actually support that much power are then stuck on the slower machines.
Typically there are fewer 350 KW stations at a location.
This is especially true when it comes to charging.
We have the range numbers.
Hyper Is the New Premium
I own a few cars that require higher-octane premium gasoline.
Automakers need to take the same approach with EVs.
This is on the automakers… they’re not doing their customers any favors by not sharing these numbers.
There’s no reason why this information can’t be there or at least somewhere in the vehicle.
Mom’s got stuff to do, and those pickup truck battery packs are huge.
Rental Confusion
This is going to be an issue as EVs begin permeating rental fleets.
They just want to get you in a car and out of their office.
No one likes hanging out at a rental pickup location.
Eventually, as you’re driving around, you’ll need a charge.
Again, no one has to do that sort of research for a gas vehicle.
But they shouldn’t have to.
This is on the automakers.
If they’re not proud of the rate at which their vehicle charges, maybe they should fix that.
Maybe Electrify America is onto something here with hyper and ultra.
But for now, keeping that information away from customers isn’t helping anyone.
Educating customers about EVs is part of an automaker’s job.
If we learned anything from Schoool House Rock, it’s that knowledge is power.
Especially when the knowledge we’re seeking is actually about power.
