The platform can integrate with other sales and marketing platforms and uses artificial intelligence to offer personalized experiences.
The company reports that more than 50,000 businesses are using its platform.
“Our mission is to change how businesses buy from businesses.
Elias Torres.Drift / Elias Torres
It’s a very archaic process of phone calls, meetings, and demos.
It can be slow and confusing to buyers,” Torres told Lifewire in a phone interview.
“Our job is to remove the friction for buyers through productivity software for sales.”
Elias Torres.Drift / Elias Torres
“I stumbled my way into computers little by little after that.”
After earning some scholarships, Torres switched from studying accounting to information systems during his later years of college.
He landed an accounting internship at Bank of America before switching to a software engineering role at IBM.
“I’m very open-minded, and I follow opportunities that present themselves to me,” he said.
“I ended up working at IBM for ten years.
Some great engineers would leave IBM to go into the startup world.
Torres considered himself a rebel and wanted to pave his own path.
“Most people don’t stick together even within one venture,” he said.
“It’s been fun growing with somebody who teaches me and challenges me.”
Torres prioritizes hiring minority professionals because it’s crucial to give underrepresented people opportunities they struggle to find elsewhere.
“I want to shape the face of corporate America by the diversity of our company.
By how we look, who we are, and where we came from,” Torres said.
It’s hard to break through and create a place that’s representative of our country.
There is a lot of pressure.”
I want to shape the face of corporate America by the diversity of our company.
By how we look, who we are, and where we came from.
Recently, the company landed a strategic growth investment from Vista Equity Partners.
Over the next year, Torres will be focused on continuing to grow Drift toward an IPO.
“We’ve built something that could go public in a few years,” he said.
