Outside of wanting to amplify voices, Witherspoon said PopViewers intends to help consumers decide what to watch next.
“We struggled a lot as a family.
We went through many obstacles in terms of financial security,” Witherspoon said.
Photo Credit: Taylor Miller
We want more minorities to be able to have a seat at tables with tech companies like this.
Witherspoon said it’s those reviews that ultimately influence box office returns and the award circuits.
Ultimately, he wants Hollywood to look to PopViewers as the “definitive voice of the viewer.”
PopViewers
Based in New York, PopViewers has a team of six employees.
The company worked with a development team in the Dominican Republic to bring its flagship app to life.
PopViewers tested its first app prototype throughout the summer of 2019.
By February 2020, the company hosted focus groups with real users to get feedback for the current app.
PopViewers is currently trying to raise another $5 million to continue its growth.
“We’re curating this experience of what to watch next across all platforms in real-time.”
