What could possibly go wrong?
Google is playing catch-up.
But will users trust Google not to use this to track them?
Unsplash / Mockup Photos
“This is all about the ads business.
Therefore, privacy will be replaced with confidentiality in a way that Google again will know everything.”
The Apple Advantage
Apples Find My connection has a massive advantage over any other tracker tech.
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It manages essentials like push notifications, location requests, and other low-level functions.
The most important part is that Play Services can be updated independently of the phones operating system.
This is the vector it could use to deploy the Spot tracker, should it see a public release.
Googles Trust Problem
Technically, Google is big enough to solve any problems.
But when it comes to trust, it wont be so easy.
“On Android phones, daily weather updates identify your approximate location.
The issue is not one of the technical limitations.
Google’s only problem is gaining people’s trust.
When it comes to privacy, consumers will always prefer Apple.”
This is all about the ads business.
Therefore, privacy will be replaced with confidentiality in a way that Google again will know everything.
Apple managed to launch the AirTag without much pushback in terms of privacy.
And, infamously, AirTags were on the cusp of launching for well over a year.
But Google does have one area where it respects privacyits alliance with Apple in making COVID-tracing apps last year.
It seems like passive tracking is going to be a big deal.
Lets hope that Google makes it privacy-friendly.
