In essence, this enables people to customize their search results.

Their ranking, Brave asserts, is prone to bias, which could bury useful results under irrelevant ones.

This makes perfect sense toYury Molodtsov, COO atMA Family.

Brave Search Engine beta

Brave

“Brave clearly sees this need and builds tools that could help.”

There’s also a Pinterest goggle that’ll help filter out image results from the popular image sharing website.

But he also believes that it isn’t Brave’s job to force upon users what content they consume.

Content is King Text Typed on Vintage Typewriter

Nora Carol Photography / Getty Images

I guess only time will tell."