According to anew study by Forrester(PDF), Macs work out cheaper over their lifetime.

And then it’s just a lot less hassle.

Apple commissioned this study.

A laptop computer sitting on a window-side table in an office.

Alesia Kazatceva / Unsplash

Spoiler alert: the findings of the Apple-funded study are correct.

“Apple hardware looks expensive.

Not Cheap

The first part of buying a computer is the purchase price.

Someone using an iPhone and a MacBook in a cafe.

Christina @ wocintechchat.com / Unsplash

Like-for-like, Macs are no more expensive than equivalent PCs.

Its just that Apple doesnt go near the low end.

…for my business, this total cost of ownership is absolutely critical in my choice of Apple products.

A powered-off MacBook Pro sitting on a desk in an office environment with an office phone and mouse nearby.

Julian Hochgesang / Unsplash

MacBooks start at $999.

Macs last longer, too.

I have an old iMac from 2010 thats still going strong.

Many folks hand down their old MacBooks to friends and family when they upgrade.

Support

Next up is support.

The Apple/Forrester study says that every Mac saves $635 due to lower deployment and support costs.

And that turns out to be truein some cases at least.

“The Apple computers have been extremely reliable.

Several models from 2015 and 2016 are still in use and work perfectly.

If you cant run an app you need, you dont buy the machine.

Years ago, businesses needed PCs because their business software ran on PCs.

And in the creative sector, its the other way around.

For musicians, Apples Logic is one of the cheapest ways to get a music production suite.

And in the movies, Final Cut Pro might be a requirement for your job.

Its biggest rival,Ableton Live Suite, runs to $600.

The Apple Silicon era has one downside.

Unlike Intel Macs, you cant install Windows on M1 Macs.

Otherwise, it really does seem like Macs might be the best choice for many workplacesjust like Apple claims.