The lackluster launch is kind of weird
Apple
Apple’snew Vision Pro AR headsetlooks incredible.
Hardware- and software-wise, it might be the most impressive gadget we’ve ever seen.
But unlike the Mac and iPhone, it’s not going to change the computing world.
Apple Vision Pro.Apple
Butis a head-mounted display really the future of computing?
Or is it just a niche accessory?
“While it’s a technological marvel, the requirement to wear it affects its versatility and user acceptance.
Apple Vision Pro.Apple
General-purpose computing devices need to be easily accessible and comfortable for prolonged use.
The headset is not usable while wearing glasses.
“If you wear glasses, it doesn’t seem to be clear yet what prescriptions will be supported.
For something that is supposed to be the future of computing, it’s a pretty low-key launch.
It’s almost as if Apple doesn’t want anyone to buy it.
Given these limitations, who is this for, exactly?
Perhaps this is a developer kit disguised as a new consumer product?
This is ironic since Apple hasasked developers not to mention AR or VR in their app descriptions.
While the Vision Pro is undoubtedly impressive, it’s going to be a tough sell.
And how will you pop in?
On a virtual keyboard?
Perhaps, but that’s all a long way off, and still a long-shot bet.
“Translating the Vision Pro concept into a more conventional form like glasses could broaden its appeal.
However, replacing established devices like the Mac or iPhone is a tall order,” says Sahler.
All of which makes this launch super interesting.
Maybe this is Apple making a rare, and huge, misstep.
Or perhaps I am totally misreading the potential of this gear like plenty of journalists did with the iPhone.
Finding out is going to be entertaining, at least.
