And even that might change.
Its also faster than every PC a regular consumer would buy.
The M1 is going to change the Windows/Intel world.
Apple
Apples Macs are now so much better that many buyers may switch just for the speed.
For one, neither Intel nor AMD look like its beating the M1 in pure hardware terms anytime soon.
This means that Windows PCs can only compete with Apple on price.
Apple
Price Umbrella
Back in 2009, Tim Cook was already laying out his iPhone strategy.
Cooks Apple likes to sell cheaper iPhones and iPads, and it does this in two ways.
One is to keep the old models around, lowering their prices after new models replace them.
The other is to have cheaper products like the entry-level iPad and the iPhone SE.
Imagine this strategy applied to the Mac.
Now that Apple makes its own chips, it can enjoy the same cost savings as on the iPhone.
The more chips you make, the cheaper they get.
When it used Intel chips, Intel reaped these savings.
Now, though, Apple can take those savings and apply them to its Macs.
You want the latest M3 MacBook Air?
But perhaps youre happy with an M1 model, in which case youll pay, say, $799.
As of now, the power in the PC world has shifted.
“No one talks about not getting fired for buying IBM anymore,” writesApple punditJohn Gruber.
“Soon, no one will think you always lose betting against Intel and x86.”
