Apple isreportedly hiringnew experts in generative artificial intelligence and increasing work on AI.

Experts say the move could transform how you use the company’s products.

It could also be used to improve Siri or even supplement the auto-correct features in the OS."

Someone using a smartphone with an artificial intelligence with a computer sitting on the table nearby.

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Apples AI Move

Apple is famously tight-lipped about new products.

For example, iMovie Voice memos might have the power of text command edits.

Another possibility is using AI for speech-to-text by boosting Siri’s capabilities to make it more conversational.

Someone using a chatbot on a laptop computer.

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Or AI assistants could help you capture better photos.

AI might also help Apple develop its long-rumored autonomous vehicle technology.

Apple tends to be cautious when technology can produce unexpected output.

AI-enhanced hardware devices could be next.