Meta CEO Mark Zuckerberg knows that.

“Zuckerberg believes that the metaverse is essentially a VR space.

It was once, but now its business is selling ads against content.

A metaverse concept image of someone wearing VR glasses and interacting with a virtual world.

Weiquan Lin / Getty Images

And to do that, it needs datalots of it.

“Apple wants your money.

Meta wants your data,” saidJob van der Voort, CEO and co-founder of tech company Remote viaTwitter.

Someone wearing a VR headset in a city setting.

Suriyapong Thongsawang / Getty Images

That’s a fact that could put Apple and Meta on a collision course.

Apple prefers to keep companies like Meta at arm’s length.

Which of the two approaches dominates remains to be seen.

Little is known about the headset’s capabilities.

But it’s the philosophies that count herewhere Apple leads, others tend to follow.

Meta is a part of theMetaverse Open Standards Group.

Microsoft is another participant, with Apple a notable absentee.

Which is the better approach?

If that question sounds familiar, it’s because it is.

We’ve been here beforeMac Vs. Windows, iOS Vs. Android.

He is desperate for it to have a veneer of openness to keep the regulators at bay.”