There aremany reasons to use Apple products.

They’re beautifully designed and built, they all work pretty well together, and so on.

Andboy, were we wrong.

dry, cracked dirt floor

AI uses more power and water at a time when we can’t afford to waste it.Mike Erskine / Unsplash

So far, so good.

Remember, this is the same Apple that showed a promovideo featuring Mother Naturein last year’s WWDC keynote.

Until now, it has had a clear message about energy wastage.

Still from the Disney animated movie Steamboat Willie

Unlike this public domain still from a Disney cartoon, most of the publicly-available data on the open internet is not copyright-free.Public Domain

[emphasis added].

The best take I have seen on this policy was thisquip from Javascript developer Melanie Kat on Mastodon.

It was publicly-accessible, after all."

And that only counts if you run a website that you control and know how to opt out.

That’s standard operating procedure for every other publicly-held corporate entity, but Apple always seemed to think differently.

“For decades, Apple has led by example with an ethical business model when it comes to apps.