Personalization is a key feature at the store as customers will receive a shopping experience tailored to them.
Amazon
Upon entering the store, customers will see QR codes next to clothing racks.
You scan those codes with the Amazon Shopping App to display product information and customer ratings.
Amazon
From there, you select which clothes to send to a fitting room.
The app notifies you when the fitting room is ready.
From this interaction, the Shopping apps algorithm learns what you like and sends real-time recommendations as you shop.
While in the fitting rooms, customers can request more clothes via the touchscreen.
Amazon Style will not be totally automated, however.
Employees will still provide customer service and other store operations.
The store will supportAmazon One technology, which allows people to pay with the palm of their hand.
This works differently than Amazon Fresh, where you pay online and pick up in the store.
There has also been no mention of if or when other locations will open.
