“The Kobo has slightly superior hardware, while Amazon has a superior store experience and selection.

In short, you cannot see the pixels.

It’s like ink printed on a page, although it is quite a gray page in this case.

A closeup on someone putting an Amazon Kindle in their pocketbook.

Amazon

Alone, both the warm light or the waterproof body would be enough to justify that extra outlay.

The new Kindle, perhaps coincidentally, follows this idea.

It’s a clear upgrade from the previous model, yet it still leaves room for the next one.

The 2022 Amazon Kindle Basic.

Amazon

Another way to improve a gear without directly increasing its manufacturing costs is to improve its software.

Kobo

The Kobo range is the biggest international rival to the Kindle.

The hardware is comparable and sometimes better, but the real difference is its software.

Someone reading an ebook on a camping trip.

Amazon

On the Kindle, you still need to tap and/or swipe to access a menu for this adjustment.

And the Kobo’s typography is far superior.

But is that enough?

“The Kobo has long had more interesting hardware and much better software.

Is that enough to beat Amazon’s lock-in?

“Oberon Copeland, tech writer, owner, and CEO of theVery Informedwebsite, told Lifewire via email.

“The short answer is no.

The Kindle has a few things working in its favor.

First, it’s cheaper.

Second, it’s smaller and lighter.

Third, the battery life is better.

Fourth, the integration with Amazon’s ecosystem is seamless.

And fifth, Amazon has a huge marketing machine behind it.”

But for most people, it’s probably best to just stay where you are.