The AI anchor “Fedha"recently appearedon the Twitter account of Kuwait News.
It’s one of a growing number of AI uses that could confuse viewers.
“We’ve seen disinformation campaigns and viral deep fakes spread at a rapid rate across the globe.
Zentangle / Getty Images
Remember the image of the Pope wearing a fashionable puffy jacket that went viral and fooled so many people?
AI News
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Fedha looks eerily realisticin broadcasts.
The blond anchor was crisp and professional in videos discussing recent news events.
Kuwait isn’t the only country to have an AI-generated news presenter.
China’s state news agencyran its own virtual newsreaderin 2018 wearing a suit.
And, said Curtis, AI presenters could allow news to be distributed faster and perhaps with more accuracy.
Ethical considerations and safeguards will need to be implemented to prevent bias, inaccuracies, and manipulation.
“you could train AI to detect bias and vet information to provide context,” Curtis added.
“AI can even be programmed to present in a ‘neutral’ tone.”
“Or, they will take it as a novelty to gaze at.
If the novelty fades out in a few weeks or months, it’s back to square one.”
The Future of AI News
There’s a rush in Hollywood to use AI toaugment human actors.
Will news announcers eventually all be replaced by AI?
Fears of AI ousting human workers are widespread.
A recentGoldman Sachs reportsaid AI could replace the equivalent of 300 million full-time jobs worldwide.
However, AI-generated news and AI news presenters must be labeled clearly for audiences.
“Vigilant oversight and transparency are key to trust in this technology going forward.”
Rybchin predicted that AI-driven talent would soon do play-by-play sports broadcasts.
The need to look people in the eye when exchanging information has deteriorated over time.”
