What could possibly go wrong?
A startup calledHume AIclaims to use algorithms to measure emotions from facial, vocal, and verbal expressions.
It’s one of a growing number of companies that purport to read human emotions using computers.
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But some experts say that the concept raises privacy issues.
Face Reading?
Hume says the secret to teaching AI to read emotions is big data.
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But the most immediate benefit of emotion-reading tech might be for companies trying to sell stuff.
Thesystem SenseR, for example, allows retailers to personalize the in-store experience.
Computers watch and analyze the expressions and body language of shoppers.
Who Owns Your Emotions?
As companies increasingly turn to AI to read emotions, many potential privacy pitfalls exist.
“These concerns have initiated a shift in enhanced monitoring, surveillance, privacy disclosures, and accountability.”
