Try these methods to give your content the best chance to go viral on Instagram.
Tailor Your Message
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This obvious tip isn’t just about your audience’s age and location.
Are they looking for funny memes, informative tutorials, or inspiring stories?
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Also, check the demographic thatsaves your posts the mostand the kind of things they like.
As your Instagram presence improves, consider more powerful paid analytical tools likeHootsuiteandIconosquare, which cover multiple social accounts.
Others likeSprout Social,Later, andBufferoffer robust Instagram analytics, too.
Be Unique
Viral postsare usually unique, so share content that offers a fresh take.
Does the post appeal to our basic human drives and emotions (positive or negative)?
Support your posts withcreative captionsand a consistent visual aesthetic (as Instagram is a highly visual platform).
Popular hashtags don’t guarantee virality, so combine them with niche ones.
Lastly, check your posts and see if they have the “surprise” factor.
you could use the viral posts in your niche and take them as inspiration.
What can you add (or subtract) to make them your own?
Maybe a food reel on Instagram has gone viral.
Ensure you credit the original Instagrammer who inspired you.
When starting, brainstorm the kind of content you would like to post and the ideal audience.
Prep work will make it easier to create content themes, understand the audience, and be more relatable.
Watch Trends
Instagram’s algorithm favors content that matches current trends.
Remember how the pandemic exploded the “work from home” trend worldwide?
On a smaller scale, it could be a trending local event in your city.
Continuously monitor trending hashtags in your niche.
Apps likeHashtagifycategorize popular hashtags and can also automatically generate them for your posts and reels.
Use the search field on the Explore page to see what’s popular in your area.
When users share content related to your area, it works as social proof.
It can also create a snowball effect on others and spark viral success.
it’s possible for you to use one of severalInstagram tools to boost engagementwith your followers.
But you must lay the groundwork by encouraging participation and building a community.
The Instagram algorithm still favors fresh posts.
Use analytics tools or study your past post performance with Instagram Insights to identify peak times.
The built-in feature can give you clues for ideal posting times.
Go Viral With Instagram’s Reels and Other Features
Start by understandinghow Instagram’s algorithm works.
Then, use all the different Instagram storytelling mediums, such as Reels, Stories, and Live sessions.
Every little step moves you towards the tipping point for viral posts.
For instance, Reels are TikTok-style short videos ideal for short attention spans.
Add trending audio, effects, and hashtags to make your Reels more discoverable.
Publish them at the perfect time with custom Reel covers and captions to hook your audience’s curiosity.
Stories are a good fit for behind-the-scenes, more casual stuff.
The chances of them going viral are lower, as they last only 24 hours.
But they are great for experimenting with various content and boosting engagement.
Instagram Liveis an excellent way to make instant connections with your followers.
you might use Stories and a countdown ticker together to tell your community when to tune in.
They are also discoverable by anyone on Instagram.
Join InstagramsCreator Marketplaceto increase your visibility and more monetization opportunities.
you might find and collaborate with influencers here while learning what makes their posts go viral.
Don’t Spam
It’s really tough to go viral on Instagram.
One of the best things you’re able to do is to post regularly and on schedule.
Instagram’s algorithm likes consistency, and your followers will like a consistent voice at a consistent time.
Posting too frequently, however, can make Instagram reduce your visibility and reach.
Play the patient long game, as Instagram success isn’t instant or guaranteed.
Use Instagram’s scheduling tools to balance the frequency of your posts and keep working on their quality.
